If you ask an Italian about pizza, you won’t get just a recipe.

You’ll get a memory. A smile. A little piece of their soul.

Because in Italy, pizza isn’t just something we eat — it’s something we feel. It’s Sunday dinners, quick lunches, childhood moments, and late-night laughter. It’s our history, our creativity, and our joy — all baked into a perfect circle.

Let’s start with the obvious: pizza was born in Naples, in the shadow of Mount Vesuvius. The original Pizza Margherita, created in the late 1800s, was a tribute to Queen Margherita — with red tomatoes, white mozzarella, and green basil to reflect the Italian flag.

But even before royalty got involved, pizza was food for the people. Simple. Humble. Delicious. Something a worker could grab on the go. Something a family could share at the table. And today? It’s the most beloved dish in the world, and still our most beloved here at home.

In Italy, pizza is always the right answer.

Because pizza is home.

Pizza is love.

Pizza is Italy — warm, welcoming, and full of flavor.

If you're visiting Italy, don’t just eat pizza — experience it:

Neapolitan pizzeria with a wood-fired oven. Watch the pizzaiolo work the dough like a dancer.

“Posso avere una Margherita, per favore?” — and say it with a smile.

And when you take that first bite, close your eyes. Taste the simplicity. The passion. The tradition. You’re not just eating food. You’re tasting a story that began centuries ago — and is still being written, one slice at a time.

In Italy, we don’t just love pizza — we live it. And once you try it here, you’ll understand why we never stop talking about it.

Buon appetito — and welcome to our table.